• Usability Audit Example

The e-commerce store was put through a rigorous round of video testing (2hours) and a 57 page usability audit report was produced (shown) to improve usability and conversion rates.

Initial impressions - Is it clear what the website offers? Positive first impressions? How can the bounce rate be improved?

Usability issues - Does the website comply with recognised usability principles?

Check website design - Testing the whole user interface design

Testing the whole sales funnel - Optimising conversions

Tests on real users

Check website loading times - Page load time testing

Competitor analysis

Psychology tips

Mock-ups of proposed changes

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