Frequently Asked Questions

Usability is the ease of use and learnability of a human-made object
Website usability is a quality attribute that assesses how easy user interfaces are to use, analysing the:  
  • Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
  • Efficiency: Once users have learned the design, how quickly can they perform simple and fundamental tasks?
  • Memorability: Do repeat users find the subsequent experience intuitive
  • Errors: How many errors do users typically make, how fundamental are these errors, and how easily can they recover?
  • Satisfaction: How pleasant is the user experience?
  • A website with strong usability works well, such that a person of average experience or ability can use it for its intended purpose without getting hopelessly frustrated
The benefits of a user friendly site are multifaceted. Usability issues are huge barriers to conversions (sales). By identifying and resolving as many usability issues as possible, the user experience can be greatly improved and thus the performance of your website. ''If you want loyal, happy customers, improve your websites usability. Research has found we trust websites that have good usability and that this can also increase our website loyalty and user satisfaction'' Flavian, Guinaliu and Gurrea - The role played by perceived usability, satisfaction and consumer trust on website loyalty
Bounce rate is an internet marketing term used when analysing web traffic. Essentially it states the percentage of visitors who enter the site and ''bounce'', that is leave, rather than interacting with other pages within the website.
Conversion rate is a term used in internet marketing to quantify the proportion of visitors to a site who 'convert' into a paying customer, or whatever else the primary goal of the site may be (downloads etc).
In simple terms a usability audit is more advanced analysis. A usability test output is a video of me interacting with a web interface, following a set of test questions with the aim of identifying usability problems in the design. A usability audit will test much more rigorously, with a longer video, tests on real users, speed testing, psychological strategies to improve conversions and mockups of updated designs with optimised changes to the interface. It aims to develop advanced strategies to improve the bounce rate and conversion rate.
Browser testing will reveal any issues within the user interface, from styling and layout issues, to major functionality issues and spelling mistakes. It's sole purpose is to ensure the websites quality is perfect for the end user, on any device or browser. Testing of this nature is paramount, to ensure the reputation of your brand is met and users have a positive user experience on all devices. I complete this type of testing on a variety of websites in different stages of development. This could be testing a new build, comparing it to designs, or testing a live website with recent updates.
Due to the nature of my work, with inconsistent work flows, the project will be completed at varying lengths of time. As a rough guide, I have not taken longer than 7 days to get a project to a client and nearly always complete it within 3-5 working days.
I work on a 50-50 basis, whereby half of the agreed fee is paid upfront, with the remaining 50% paid on successful and satisfactory completion of the full project. This is to protect both parties. Frequently clients prefer to pay in one lump sum upfront to keep it to one transaction. I am happy either way.


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