Mobile Vs Desktop ownership 2015
Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviews trends in technology annually. In 2008 she made the bold statement; "Mobile to overtake fixed Internet access by 2014". A recent study by ComCore can confirm that this is now the case, with the number of Global mobile users soaring, overtaking that of desktop, with all signs pointing to the trend continuing.
Mobile and desktop usage 2015
The graph below shows that mobile apps currently account for 52% of total time users spend consuming digital media. 8% can be contributed to mobile web, so if we factor that into the analysis then in 2015 we see a 60:40 share of digital media in favour of mobile usage over desktop based digital media consumption, with the cross-over occurring late September 2013:
Precisely how much time are users spending on mobile?
Analysing the data even further, we can see that the average US citizen spends 2.8 hours per day engaging with internet content on mobile, compared with 2.4 on desktop.