Browser usage 2015

With users typically accessing websites from a plethora of devices and browsers, it is essential to keep on top of up to date internet trends from general internet users.

The table of statistics below (that I produced from the statcounter website) shows the proportional share of browser usage over the last year up to July 2015, based on over 15 billion page views per month.

Graph of browser usage 2015

What the results say

Global browser usage is dominated by a handful of suppliers, with google chrome accounting for just under half of all website visits (on average over the twelve month period). Internet Explorer (IE) and Firefox are battling it out for second place, with 19.44% and 16.8% respectively. Safari, supported with its army of tablets and phones sits comfortably in fourth place, with Opera completing the top five, with 1.53%.

But what about your users?

It is worth pointing out at this time that these are global averages. Although these are highly accurate, based on billions of units of traffic, browser usage can vary greatly between individual websites. Certain categories of users, such as technological savvy users will have very different browsing habits to other users, say less experienced newcomers to the online world. Many users will opt for using the default browser on their computer or device. So it is worth analysing your own website analytics.

Why is this information useful?

A website will often appear slightly different across different browsers and devices, which can impact the usability and user experience. There are many causes for this including the installed fonts used, the operating system and the display resolution settings. But arguably the most significant cause of these differences is the browser chosen. Every browser has a layout engine that interprets a site's CSS code and converts it into a visual image of a web page. This can lead to browser specific bugs and areas of friction.

The importance of a bug free interface

Users are judging your company and business on every inch of the interface. Browser compatibility problems will have a significant impact on the end user experience, as well as the overall performance of your website.

Conclusion

Browser usage will vary slightly between different websites. Although it is important to ensure your website performs optimally across all browsers and devices, it makes intuitive sense to analyse the most popular browsers first from your analytics and ensure there are as few bugs and functionality issues as possible within those. To maximise the usability and the user experience of your website, check website performance across all major browsers and devices with browser testing services.

By Sam Nickson

usabilityaudits.co.uk


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